Social media advertising in the past decade has become one of the most important aspects of digital marketing. It provides incredible benefits that help reach millions of customers worldwide. Social media marketing significantly influences consumer decisions regarding a brand, company or product. Many companies don’t realize the importance of social media platforms in supporting a brand’s digital marketing strategy.
As the ecosystem for social media is becoming the most dynamic and ever-changing mediums of the marketing world. It is increasingly difficult for businesses to differentiate themselves across social media platforms.
However, with social media, you have direct access to your customers and the opportunity to stay connected. A great social media presence is an asset to strengthen brand presence,as well as an effective way to attract new customers to your business. Social media platforms are proving invaluable in their ability to micro-target audiences that would otherwise be difficult to isolate and reach. It’s essential to leverage these platforms effectively and reach your target audiences.
To further reiterate why social media is so important for your business, let’s take a look at these points:
1. Low Cost
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions relatively low cost compared to other marketing techniques. Being cost-effective is such an advantage as it provides a greater return on investment and helps to retain a bigger budget for other marketing and business expenses.
In addition to social media marketing being far more affordable than traditional marketing, it is also easy to get started. In just a few simple steps, you can easily set up social media profiles for your business on any social networking platform.
2. Easily Connect with Existing and Potential Customers
With nearly half of the world’s population out there, social media platforms are definitely the place to reach out to the audience. It an ideal way to create brand awareness and stay connected with the customers. Social media platforms are major source for people to get latest information about new products, services, advertisements, deals or promotions.
Social media platforms let you connect with the audience every time they are online. By keeping your posts entertaining and informative, you can grab the attention of your audience so you are on top of mind when they’re ready to make a purchase.
Key Factor in Search Engine Ranking :
An SEO strategy is about producing quality content that generates a lot of inbound links to your website. Social media is a primary form of content consumption and with the click of a button, users can share content across their social media channels, thus increasing the number of inbound links to the content on your website. “Social signals” are becoming more and more key to boosting search engine rankings.
3. Social Networks Provide a Unique Platform for E-Commerce
Interactive videos allow customers to make a purchase decision directly through the video itself. Using Facebook apps, you can even build a sales portal directly into your business’ Facebook page. Alternatively, businesses can use social media to provide links to products and services customers can purchase online.
Social media can be as powerful as a word-of-mouth referral, especially on Facebook where users are more likely to have offline, personal relationships with their Facebook friends. If an existing customer has something to say about your products and services, chances are high they will share their opinion with their friends and followers on social media.